Open Core Platform for Product Experience Management (PXM)
One platform. Any data. Any channel. Any process.
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Pimcore is an open core platform for Product Experience Management (PXM). It provides a solid, API-driven foundation for managing digital data and customer experience, combining a Core Framework with a modular set of Core Extensions covering PIM, MDM, DAM, CDP, DXP/CMS, and Digital Commerce — all licensed under the Pimcore Open Core License (POCL). Data is stored independently of the channel and delivered to any output: websites, commerce systems, mobile apps, print, digital signage, or headless consumers via REST and GraphQL. Pimcore Studio provides the unified administration interface for the entire platform.
Pimcore ships with rich out-of-the-box functionality and is designed to be fully customizable and extensible. You define your own data models, build your own templates or consume the APIs, integrate with any IT infrastructure, and tailor the platform to exact project requirements — from a single standalone implementation to a complex multi-system architecture.
All data in Pimcore is organized into three core element types that can be linked and related to each other:
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Data Objects — manage any structured data based on a class-editor-defined model, either manually or via API. Covers products (PIM/MDM), categories, customers (CDP), orders (Digital Commerce), and articles (DXP/CMS). Delivers consistent data to multiple output channels from a single source.
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Assets (DAM) — store and manage any file type. Preview 200+ formats directly in Pimcore, auto-generate channel-specific output formats, and enrich files with metadata and versioning.
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Documents (DXP/CMS) — build pages with Twig templates and inline editables, with full multilingual and multi-site support, plus emails, newsletters, and web-to-print.
